Our task was to take an existing brand and develop a new brand extension for it. Included in this
will be a logo revamp, a brand structure, re-vamped packaging.I chose to re-brand "FRISCO COFFEE" and make an "Energy coffee drink" which will be easily accessible to the customers .The reason why i wanted to design an energy coffee is because there a lot of people who would love to have coffee but the process of making coffee takes a lot of time.When i re-vamped the logo i kept the original look of the logo but added an simplified vector of the beans used to make the coffee.When i was designing the packaging i was inspired by the toys that came in a box and you could see what toy it is.I incorporated that made my packaging like that so you could see the energy coffee.
